1+ day, 3+ hour ago  (569+ words) Adidas Hong Kong is bringing the FIFA World Cup 2026 celebration straight to local backyards, thousands of miles from the roaring stadiums across North America." Anchored by the global launch of adidas' "Backyard legends" brand film, adidas Hong Kong has landed…...

1+ day, 3+ hour ago  (673+ words) Nike is bringing football superstition, streetwear and trash talk under one roof in Singapore. The brand has transformed streetwear store Chamber into the "Chamber of Rituals" for the local launch of its global X2 collection, creating an immersive retail activation around…...

3+ day, 23+ hour ago  (390+ words) As the FIFA World Cup 2026 gets underway, Aleph is rolling out what it describes as a first-of-its-kind multi-channel distribution model in the Philippines, combining social content, creator-led programming and OTT streaming in a bid to meet fans wherever they consume…...

4+ day, 4+ hour ago  (503+ words) The logo FIFA wanted hidden is fast becoming one of the most visible branding moments of the tournament. According to media reports, FIFA has required denim brand Levi's to cover up its logo at Levi's Stadium ahead of the FIFA…...

4+ day, 4+ hour ago  (850+ words) Rexona is bringing football fever onto Singapore's MRT network with the launch of the "Coolest football moments museum train, an immersive six-cabin moving gallery created in celebration of its FIFA World Cup 2026 sponsorship. Running from 10 June to 19 July 2026, the activation,…...

3+ day, 23+ hour ago  (217+ words) As the countdown to the FIFA World Cup 2026 continues, CLEAR Men is turning its attention away from the players and towards the millions of supporters whose rituals, superstitions and emotions shape the tournament experience. Created by Ogilvy Singapore, the brand's…...

6+ day, 4+ hour ago  (592+ words) Leo Messi has built a career on seeing possibilities others do not. Now, away from the pitch, he is exploring another kind of creativity: how artificial intelligence can help fans express their passion for football. In a new global collaboration…...

1+ week, 5+ hour ago  (552+ words) Coca-Cola has launched 10 FIFA World Cup limited-edition packaging designs in Hong Kong, alongside a citywide interactive campaign, inviting local fans to voice their support for their favourite teams. With the FIFA World Cup 2026 set to kick off on 12 June, Hong…...

4+ week, 2+ hour ago  (865+ words) As global anticipation builds for the FIFA World Cup, 47% of Hongkongers plan to tune in'offering a major commercial opportunity for brands. Association with the tournament is proving to have a significant upside for marketers, driving purchase intent, trust, and audience…...

1+ week, 5+ day ago  (219+ words) Marketing-Interactive Footballers train for matchday, but what about the fans waking up at 3am or 4am to catch the world's biggest matches live? "Football has always been about coming together, but for fans in this part of the world, showing up for…...