5+ hour, 54+ min ago   (754+ words) Football is not just a sport. Football is the soul of a city. It is the common language of thousands standing shoulder to shoulder in the stands; the place where a worker burdened by the week can finally breathe; the…...

1+ week, 22+ hour ago   (1350+ words) This article explores the key reasons brands hold back, and outlines how players can proactively position themselves as valuable, authentic partners that brands want to work with. Brand alignment hinges on trust. When companies partner with public figures, they're not…...

1+ week, 5+ day ago   (442+ words) The Egyptian Football Association (EFA) must transition rapidly from a reactive administrator to a proactive, regulatory, and developmental institution. This reliance on an established generation masked systemic underinvestment, and these structural flaws are now evident in the inconsistent performance of…...