18+ hour, 10+ min ago   (402+ words) Sports Business Journal Leagues Cup concludes with average attendance flat, total up 7% Average attendance for the 2026 Leagues Cup was roughly flat compared with last year’s edition, with the MLS-Liga MX competition drawing an average of 17,463 fans per ticketed session....

17+ hour, 56+ min ago   (223+ words) Sports Business Journal FIFA faces new EU antitrust complaint over women’s calendar FIFA has been “targeted by an expanded antitrust complaint from a group representing European football leagues, accusing the game’s global governing body of abusing its…...

1+ day, 18+ hour ago   (191+ words) Sports Business Journal Manchester United lands fintech SumUp as new sleeve sponsor Premier League club Manchester United announced a sleeve sponsorship agreement with British financial technology company SumUp that is “understood to be worth more than the DXC Technology…...

1+ day, 22+ hour ago   (58+ words) Sports Business Journal Liverpool lands $81M-per-year shirt sponsor deal with Turkish Airlines The change “comes as Standard Chartered shifts its focus to other sports,” including F1. Since becoming Liverpool’s front-of-shirt sponsor, Standard Chartered “has likely spent over” $675M on…...

1+ week, 17+ hour ago   (186+ words) Sports Business Journal Washington State to continue selling beer, wine at football games Washington State Univ. can “continue selling beer and wine at home football games after a unanimous decision by the state liquor and cannabis board,” according…...

1+ week, 22+ hour ago   (222+ words) sportsbusinessjournal.com Fanatics Collectibles renews trading card deal with UC3, adds Champions League debut patches Fanatics Collectibles and UC3 -- the joint venture between UEFA and the European Club Association -- have reached a six-year extension of their trading card, sticker and trading card…...

1+ week, 22+ hour ago   (231+ words) Sports Business Journal U.S. Open ticket prices for Wednesday seeing downward trend U.S. Open tickets for Wednesday have largely seen decreases over the past three and seven days, while all are down year-over-year from the same session in 2025. The most expensive tickets…...

1+ week, 22+ hour ago   (565+ words) All 27 U.S.-based MLS clubs will participate in the 2027 U.S. Open Cup, three years after the league scaled back its top-flight participation in the U.S. Soccer-owned competition. Backheeled first reported the news on Tuesday. U.S. Soccer Dir of Competitions David Applegate, who serves as…...

1+ week, 1+ day ago   (222+ words) Sports Business Journal Report: MLS to have all 27 U.S. teams in U.S. Open Cup All 27 U.S.-based MLS teams “will participate in next year’s U.S. Open Cup,” according to sources cited by BACKHEELED. The shift “marks MLS’s…...

1+ week, 1+ day ago   (300+ words) Sports Business Journal FC Dallas to debut reimagined East Side at Toyota Stadium FC Dallas will return home to Toyota Stadium to a “dramatically reimagined East Side -- an ambitious renovation that reshapes both the physical space and the atmosphere…...