3+ hour, 23+ min ago (317+ words) Alexander Hettel, Founder of Sportwerk Legal. Athlete-generated content adds a human touch to the stars and extends the narrative beyond the playing field. Broadcasters and production teams today are navigating through the rise of athlete-generated content (AGC) " the people usually in front of the camera are now taking control. Athletes and teams at major events are producing short-form clips, behind-the-scenes footage, TikToks and Instagram reels in real time. Increasingly, this material is getting embedded into live broadcasts and official social media channels. While these authentic insights are gold for audience engagement, they also require a balancing act of legal and commercial issues. AGC adds a human touch to the stars and extends the narrative beyond the playing field. Appearing as highly shareable social media assets, it increases viewer engagement and drives second-screen interaction. Integrating the pre-match team hotel tension into…...